What We Do

We are an investment company and a brand builder committed to building responsible and sustainable businesses in the lifestyle and wellness sectors. We wholly believe in the next generation of brands and in partnering for success.


We seek out entrepreneurs with ideas that can truly scale and make a difference.


We look for early stage brands and take an active role in their growth, development, and exit strategies.

Brand Building

We focus on helping our brands develop their identity, increase consumer and brand awareness, and build value.


We are living on this planet as if we had another one to go to.

Terry Swearingen

What We Provide

We have assembled a world-class team and take an active role in the growth of each of our brands, working closely with management to clearly define their business plan and goals and help accelerate their brand's momentum.


With the expertise of our team and renowned advisors, we help to develop the brand’s identity, product positioning, and messaging to target audiences.


We assist our brands with the strategic acquisition of capital through equity offerings, financial relationships, and use of funds deployment.


We work with our brands to build their organizations, develop strategic alliances, and promote best business practices.


We work with our brands to establish robust IT systems and end user deliverables to build sales and process foundations.

Marketing & Product Placement

We help to develop social media, e-commerce, and bricks and mortar blueprints to direct our brands’ products and offerings to the right audience.

Manufacturing & Production

We assist with the development of supply chains, from product construction to logistics, and offer merchant services.


We help with the formation of our brands’ teams, processes, and corporate structures necessary to build their organizations.

Exit Strategy

Our team has an impressive track record of successful exits. We look for every opportunity to maximize shareholder value.


Where the needs of the world and your talents cross, there lies your vocation.


Why Now?


Finding new and sustainable ways to build businesses and create wealth in our world of limited resources is the only way forward. Without this, globalization is in every sense unsustainable.

The global wellness market and next-generation of lifestyle brands are experiencing massive growth.

Consumers increasingly value experiences over ‘stuff’, particularly transformative experiences where they undergo a positive change in some way, either physically or emotionally. We all want to live our best life, the driving ethos behind a culture of self-improvement that, over the past 10 years, has grown into a multi-billion dollar industry.

The emergence of new and disruptive business models, along with the power of social media and the rapid introduction of innovative technologies, is turning the market on its head.

The perception of luxury is changing from a status-based notion to more of a personalized cultural code.

These codes tell our own personal ‘story’ and speak to who we are, how we feel, what we do, and what we stand for.


The time to support these brands is now. Their ability to make a difference is very real. Their success is essential to our shared, happier and healthier, future.

As life expectancy increases, consumers are spending heavily in the space. Our goal is to make a significant positive impact on our planet, from a social, environmental, and human well-being perspective.

We have assembled a world-class team to invest in and partner with the next generation of lifestyle and wellness brands.

Our expertise combines operational, commercial, design, and branding, learned at some of the leading and most forward-thinking companies around the world.

We invest at all stages of the cycle: from seed, to early stage, to growth capital.


We’d Love to Hear From You

We feel passionately about what we’re building. Our mission is to engage with other investors who are similarly passionate about these venture opportunities. Equally, we’d love to hear from lifestyle & wellness brands that are seeking capital and/or services to accelerate their growth. Please contact us:


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Because in the end you won’t remember the time you spent working in the office or mowing the lawn.

Jack Kerouac